Whether you are going through a redesign for your small business website or developing a brand new site, these 7 features can be the difference between a productive and successful website or the unfortunate alternative. While each brand will need to consider what goals they want to achieve with their Franklin Nashville website design from marketing to customer convenience, here is a list of a few of the essentials features that your business should focus on.
#1: Mobile SEO
It does not matter what kind of small business web design in Franklin or Nashville you are creating; you need to focus on mobile SEO and ensuring that the layout is responsive to all size screens. More than half of the people searching for businesses online are doing so via smartphone or tablet, and you will need to factor in mobile SEO features into your web design.
#2: Clean and simple navigation
We cannot stress enough how important it is that you keep navigation features simple and that you seamlessly guide your visitors towards the next steps you want them to take. If you want them to schedule a free consultation or make sure they do not abandon their cart, then make those options available on all of the pages and easy to see.
#3: Security badges
Online security for your small business Nashville website design is going to be vital because more and more people are paying attention to this – especially if you are accepting personal information. People are becoming more cautious about the websites they trust, so make sure you have solid online security in place and displayed.
#4: Business details
"The devil is in the details" and one way to stand out from the competition is to add those personal touches that make your brand unique to you Make sure you add personal touches like images of you and your team, the businesses story on the About Page, and testimonials from clients that have worked with you. However, be mindful that you don’t get too carried away and only focus on who you are as a company. You still need to incorporate the information that people are searching for when it pertains to your business services. (See #2 )
5: Professional Look
While you want your brand to have plenty of personality, and we know that each small business will be unique, you also want to ensure your Franklin and Nashville web design is professional and easy to navigate. Invest in sophisticated design features that will set you apart from the competitors whether you are a company that offers services or sells products online.
#6: Easy to find contact information
You finally compelled the user to visit your website, so don't make it difficult for them to contact you. This may seem like a no-brainer, but trust that some businesses don’t make their contact information readily available on their website design in Franklin and Nashville, and it can cost some serious business. Even if you have a contact form available in your navigation or sidebars, make sure you also have a phone number and email address visible.
#7: Need for speed
In today's world, where everybody wants it yesterday, it's important for your users to not have to wait while your pages are loading. The overall user experience is a major part of getting your site ranked on the first page for your specific keywords. Many users will be viewing your site on their mobile phones which don't have the same speeds as many home computers with high-speed internet services which makes the speed of your site even more vital. A fast website will not only improve the user experience but also get you a higher ranking on google.